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In November 2016, Netflix launched an offline playback feature, allowing users of the Netflix mobile apps on Android or iOS to cache content on their devices in standard or high quality for viewing offline, without an Internet connection. As part of this expansion, Netflix officially launched its services in Africa, with a focus on South Africa, Kenya, and Nigeria. In September 2014, Netflix expanded into six new European markets, including Austria, Belgium, France, Germany, Luxembourg, and Switzerland. The Luke Cage series premiered in September 2016, followed by Iron Fist in March 2017, and The Defenders in August 2017. Each of the four series received an initial order of 13 episodes, and Netflix also ordered a Defenders miniseries that would tie them together.

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Later that month, Netflix also acquired the Texas-based mobile game developer, Boss Fight Entertainment, for an undisclosed sum. On December 6, 2021, Netflix and Stage 32 announced that they have teamed up the workshops at the Creating Content for the Global Marketplace program. On September 20, Netflix signed a long-term lease with Aviva Investors to operate and expand the Longcross Studios in Surrey, UK. Within its first 28 days on the service, Squid Game drew more than 111 million viewers, surpassing Bridgerton and becoming Netflix’s most-watched show. In 2019, he had agreed to produce an anime-style web series inspired by Norse mythology. On June 10, Netflix announced it was launching an online store for curated products tied to the Netflix brand and shows such as Stranger Things and The Witcher.

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In June 2024, Netflix announced it would develop new entertainment venues known as “Netflix House” at the King of Prussia Mall in Pennsylvania and Galleria Dallas in Texas. It streamed several specials from the festival live, including Katt Williams’s Woke Folk and The Roast of Tom Brady, both of which ranked on Netflix’s global top 10 the following two weeks. In May 2024, the company hosted its second Netflix Is a Joke festival in Los Angeles. The venture is the first Broadway credit for the company but not its first stage project.

In July 2024, Netflix received 107 Emmy nominations, which was the most of any network. The Squid Game wins for Outstanding Lead Actor in a Drama Series and Outstanding Directing for a Drama Series were the first-ever for a non-English language series in those categories. Netflix also received the most nominations of any studio at the 93rd Academy Awards—35 total nominations with 7 award wins. At the 90th Academy Awards, held on March 4, 2018, the film Icarus, distributed by Netflix, won its first Academy Award for Best Documentary Feature Film. In December 2017, Netflix was awarded PETA’s Company of the Year for promoting animal rights movies and documentaries like Forks Over Knives and What the Health. Netflix got the largest share of 2016 Emmy Award nominations, with 16 major nominations.

Netflix presents viewers with recommendations based on interactions with the service, such as previous viewing history and ratings of viewed content. Netflix then partnered with the developers of eight services deemed the most valuable, including Instant Watcher, Fanhattan, Yidio and Nextguide. In April 2026, Netflix launched “Netflix Playground”, a gaming app for children featuring ad-free, offline-playable games based on popular characters, as part of its strategy to expand in family-oriented gaming. In November 2025, Netflix released its first batch of TV games which members play by using their phone as a controller.

• Netflix would later acquire the library rights in the US under a separate deal, replacing an agreement with Peacock.
• Through its Red Envelope Entertainment division, Netflix licensed and distributed independent films such as Born into Brothels (2004) and Sherrybaby (2006).
• CEO Ted Sarandos attributed the increase in viewership of Korean content among Americans to Korean films and dramas being “often unpredictable” and catching “the American audience by surprise”.

The company also formed a partnership with Japan’s Studio Colorido, signing a multi-film deal to boost its anime content in Asia. On December 16, Netflix signed a multi-year creative partnership with Spike Lee and his production company 40 Acres and a Mule Filmworks to develop film and television projects. On December 9, Netflix announced the launch of “Tudum”, an official companion website that offers news, exclusive interviews and behind-the-scenes videos for its original television shows and films.

Also in May 2026, Netflix announced that the ads tier had reached 250 million monthly active viewers. This included contributing $325 billion to the global economy, investing $135 billion in the TV and film industry, and creating 425,000 jobs. In May 2026, the company released “The Netflix Effect,” non gamstop casinos UK outlining the impact since the company expanded to more than 190 countries in 2016.

This partnership includes manga creator group CLAMP, manga creator Shin Kibayashi, manga creator Yasuo Ohtagaki, novelist and film director Otsuichi, novelist Tow Ubukata, and manga creator Mari Yamazaki. The agreement with Disney ended in 2019 due to the launch of Disney+, with its Marvel productions moving exclusively to the service in 2022. In January 2019, Sex Education made its debut as a Netflix Original series, receiving much critical acclaim. It was released internationally on Netflix and became available for streaming in the US three months after a broadcast airing on ESPN.

David Fincher’s win for Directing for a Drama Series for House of Cards made the episode the first from a streaming service to win a Primetime Emmy. On July 18, 2013, Netflix earned the first Primetime Emmy Awards nominations for original streaming programs at the 65th Primetime Emmy Awards. To support the games effort, Netflix began acquiring and forming a number of studios. In November, it acquired rights to selected Major League Baseball (MLB) games for the 2026 to 2028 seasons. The deals give Netflix exclusive streaming rights while adhering to the structures of traditional pay TV terms.